Baby Boomers represent one of the largest, wealthiest, and most active segments of our population. Born between 1946 and 1964, they represent some 76 million people strong and are known for their appetite for change and voracious pursuit to re-invent themselves as well as every stage of life they encounter, including retirement.
Baby Boomers are a close-knit group and understand the power of unity. Together it is estimated that they control over 80% of personal financial assets and more than half of all consumer spending. They have reached career and peak income levels well beyond that of other generations, however, they also face significant and even dangerous financial dynamics. Whether it's saving enough for retirement, increasing health care costs, college tuition, wedding, supporting adult children or even an aging parent, there is a constant fiscal tug of war taking place within the group.
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Their demographics, financial realities, and emotional preferences have created very specific needs and expectations that are no longer being met through traditional investment services, the corporate grind, or existing retirement labels and ideals. Opportunities that Network Marketing (NM) companies and business consultants can use to not only build their own business but also help boomers continue to reshape their lives and retirement as we know it. As a group, they're educated, active, and culturally literate. Aspects of life they don't plan on giving up once they retire. As individuals, they're both caring and discerning. They want to leave a mark, help people solve problems, and be part of something for the greater good.
Let our program and material help you lead them down the path they want and deserve... and open up more conversations and get in front of more prospects.
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